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Live Life On Your Own Terms

Unlike many home health care agencies, Senior Insights is locally owned, not part of a national franchise operation. This difference matters for two reasons:

First, acquiring the investment capital to buy a franchise is different from acquiring the senior care industry knowledge and experience to offer the quality of care that senior clients and their families need and deserve.

Second, franchises are based on the idea that uniform operations from coast to coast are essential for creating economies of scale. But seniors and their families aren’t uniform. All have their own specific and individual needs. What works well for one senior won’t automatically work for another, and what works well in Minneapolis or Boston may not work well at all in Richmond.

cameron oglesbyAfter earning a Bachelor of Science degree in Social Work at Longwood University and a Master of Business Administration degree at Virginia Commonwealth University, Cameron Oglesby applied her social work background and business skills to the health care industry – first in behavioral health, then in the new (at the time) field of assisted living. As an executive director of assisted living communities, she came to realize how confusing, how complex, how segmented the seemingly endless array of available caregiving options is to seniors and their families.

So in 2009, she started Senior Insights – to replace the maze of senior care services with individually tailored, coordinated, managed senior care planning. The strategies she and her team recommend are tailored to each individual’s unique needs. They often include options that many didn’t know existed. Their implementation is constantly monitored – and adjusted for changing conditions.

It’s a combination that assures the quality of care that enhances quality of life.

ann grubbsWhen Ann Grubbs joined Senior Insights in 2011, she brought two important things with her.

One was a 30-year track record of running successful small businesses. Her experience keeps our operations running smoothly and efficiently, providing the care our clients need, when and where they need it.

The other was a special interest in senior care, and a first-hand understanding of our clients’ needs, that came from providing long-distance caring for her own mother.

Ann’s financial and managerial acumen has helped Senior Insights grow from a dream to a reality.

Patricia Hinson is a dedicated Licensed Practical Nurse with over three decades (30 years) of experience caring for those in need. After seven years at Wayne General Hospital (NJ), Patricia moved to Richmond, eventually becoming Director of Personnel Services of a Care Management and Home Health Care company, where she interviewed, scheduled, and managed all human resource functions – and showed her true passion for working with seniors and their families, feeling the heartbeat of those in her care and treating each client as a member of her own family.

In addition to her human resource duties for Senior Insights, Patricia is our Care Manager – advocating, problem-solving, and coordinating services for the seniors she loves.

In her free time, Patricia enjoys socializing with friends, and traveling.